Whether you ride every day, save your bike for sunny weekends, or have a machine that deserves pride of place in the garage, keeping it clean isn't just about appearance. Dirt, road salt, bug splatter and traffic film all take their toll on paint, metalwork and protective coatings over time.
That's why we've added LOFT Motorcycle Care to the shelves at Veloce Club. A premium range of motorcycle cleaning and protection products designed specifically for riders who care about the finish of their bike as much as the ride itself.
Why Choose LOFT Motorcycle Care?
Not all motorcycle cleaning products are created equal.
Cars have different materials, different shapes and different challenges. Motorcycles combine painted panels, exposed engines, anodised aluminium, stainless steel, plastics, carbon fibre and delicate finishes in one machine.
LOFT has developed products specifically for motorcycles, making it easy to clean, protect and maintain every surface without compromising the finish.
Whether you're removing a weekend's worth of flies from your screen or preparing your pride and joy for a bike meet, LOFT products are designed to deliver professional results without making cleaning a chore.
The LOFT Difference
The philosophy behind LOFT is simple:
- Premium-quality motorcycle-specific formulas
- Easy to use at home
- Safe across multiple motorcycle surfaces
- Long-lasting protection
- Professional detailing results
Rather than simply washing dirt away, LOFT products help create a protective barrier that makes future cleaning quicker and easier, while enhancing gloss and water repellency. Ceramic-based protection leaves water beading on the surface and reduces the amount of grime that sticks to your bike between washes.
Our Favourite LOFT Products
LOFT The Wash Motorcycle Cleaner
The perfect starting point.
LOFT The Wash is a ready-to-use motorcycle cleaner designed to loosen dirt, bugs, grease and road grime without aggressive chemicals.
Simply spray on, allow it to work, rinse away and you're ready for the next stage.
Ideal for:
- Sports bikes
- Adventure bikes
- Touring motorcycles
- Café racers
- Modern classics
- Daily commuters
Because it's ready to use, there's no mixing or guesswork—just grab the bottle and clean.
LOFT The Shield Ceramic Sealant
Once your bike is clean, protection is everything.
The Shield adds a ceramic layer that helps repel:
- Rain
- Road grime
- Mud
- Dust
- Bugs
It also boosts gloss and makes future washes significantly easier because dirt struggles to bond to the protected surface.
Ceramic protection has become increasingly popular because it creates a durable, hydrophobic layer that encourages water to bead and carry dirt away while enhancing the depth of the paint finish.
A Simple Motorcycle Cleaning Routine
You don't need dozens of products to keep your bike looking fantastic.
Step 1
Remove loose dirt with water.
Step 2
Apply LOFT The Wash.
Allow it to dwell for a few minutes before rinsing.
Step 3
Dry the bike using a quality microfibre towel.
Step 4
Apply LOFT The Shield Ceramic Sealant.
Buff lightly using a clean microfibre cloth.
Step 5
Stand back and admire your motorcycle.
The whole process takes surprisingly little time, but the results last much longer than a basic wash.
Cleaning Isn't Just Cosmetic
Regular cleaning gives you the opportunity to inspect your motorcycle.
You'll often spot:
- Loose fasteners
- Chain wear
- Oil leaks
- Damaged tyres
- Stone chips
- Corrosion before it spreads
A clean motorcycle is easier to maintain and often holds its value better over time.
Why Buy LOFT from Veloce Club?
At Veloce Club, we only stock products we'd happily use on our own motorcycles.
We ride year-round, through British weather that can throw everything from scorching sunshine to salty winter roads at our bikes.
LOFT impressed us because the products are simple, effective and produce the sort of finish riders appreciate without requiring professional detailing experience.
When you visit our Hitchin shop, we're also happy to talk you through the best products for your bike and how to get the most from them.
Shop LOFT Motorcycle Cleaning Products
Whether you're preparing for a European tour, keeping your commuter looking fresh, or getting ready for your next bike meet, LOFT Motorcycle Care helps keep your machine looking its best.
Explore the full collection of LOFT Motorcycle Cleaning Products at Veloce Club and discover just how satisfying a properly clean motorcycle can be.
