Ethen design and create products for various sports activities with the same passion we have for races, open air, mud, dust, snow and the same perseverance.

Ethen is constant research for technological innovation and optimal ergonomics. This allows us to create state-of-the-art products to enjoy sport to the maximum and improve demanding athletes’ and amateurs’ performance.

Ethen is fashion. No detail is left to chance: trendy design, high-level manufacture, ease of use, possible customizations to create technologically advanced products and exclusive design.

Ethen is now available at Veloce Club.

Latest Stories

View all

Linda-Jean Motorcycle Fashion: Women’s Motorcycle Clothing Designed by a Woman Who Rides

Linda-Jean Motorcycle Fashion: Women’s Motorcycle Clothing Designed by a Woman Who Rides

There is a huge difference between motorcycle clothing that is simply made smaller and motorcycle clothing that has actually been designed for women.

That difference is exactly why Linda-Jean exists.

Read moreabout Linda-Jean Motorcycle Fashion: Women’s Motorcycle Clothing Designed by a Woman Who Rides

Harley-Davidson Experience Comes to Veloce Club – 6–7 June 2026

Harley-Davidson Experience Comes to Veloce Club – 6–7 June 2026

Veloce Club is proud to welcome the Harley-Davidson Experience for an unmissable two-day event this June. Taking place on Saturday 6th and Sunday 7th June 2026, this is your opportunity to get up close with one of the world’s most iconic motorcycle brands—and more importantly, get out on the road and ride.

Read moreabout Harley-Davidson Experience Comes to Veloce Club – 6–7 June 2026

The Distinguished Gentleman's Ride 2026 Hitchin, hosted by Veloce Club

The Distinguished Gentleman’s Ride 2026 from Veloce Club, Hitchin

A 150-Bike Veloce Club Convoy Through Hertfordshire On Sunday 17th May, Veloce Club proudly hosts our edition of The Distinguished Gentleman’s Ride—a global movement uniting riders of classic and vintage motorcycles to raise funds and awareness for men’s mental health...

Read moreabout The Distinguished Gentleman’s Ride 2026 from Veloce Club, Hitchin