Ethen design and create products for various sports activities with the same passion we have for races, open air, mud, dust, snow and the same perseverance.

Ethen is constant research for technological innovation and optimal ergonomics. This allows us to create state-of-the-art products to enjoy sport to the maximum and improve demanding athletes’ and amateurs’ performance.

Ethen is fashion. No detail is left to chance: trendy design, high-level manufacture, ease of use, possible customizations to create technologically advanced products and exclusive design.

Ethen is now available at Veloce Club.

Latest Stories

View all

From the UK to the Arctic Circle: Veloce Club backs Motowaifu

Six thousand miles, a motorcycle and plenty of stories to bring home. We’re proud to be sponsoring Laura Mills, better known as @motowaifu, and her YouTube series following her solo journey from the UK to Nordkapp, Norway, beyond the Arctic Circle....

Read moreabout From the UK to the Arctic Circle: Veloce Club backs Motowaifu

Laura Mills aka @motowaifu visits Veloce Club

From Hitchin to the Arctic Circle: Veloce Club Supports Motowaifu

We had a visitor at Veloce Club the other week: Laura Mills, better known online as @motowaifu.

Read moreabout From Hitchin to the Arctic Circle: Veloce Club Supports Motowaifu

Veloce Club Is Sponsoring MotoWaifu’s London to Nordkapp Series

Veloce Club Is Sponsoring MotoWaifu’s London to Nordkapp Series

We’re rather excited to announce that we're sponsoring MotoWaifu’s London to Nordkapp videos from now until December.

Read moreabout Veloce Club Is Sponsoring MotoWaifu’s London to Nordkapp Series