Ethen design and create products for various sports activities with the same passion we have for races, open air, mud, dust, snow and the same perseverance.

Ethen is constant research for technological innovation and optimal ergonomics. This allows us to create state-of-the-art products to enjoy sport to the maximum and improve demanding athletes’ and amateurs’ performance.

Ethen is fashion. No detail is left to chance: trendy design, high-level manufacture, ease of use, possible customizations to create technologically advanced products and exclusive design.

Ethen is now available at Veloce Club.

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LOFT. Luxury Motorcycle Cleaning Products at Veloce Club

LOFT. Luxury Motorcycle Cleaning Products now available at Veloce Club

Whether you ride every day, save your bike for sunny weekends, or have a machine that deserves pride of place in the garage, keeping it clean isn't just about appearance. Dirt, road salt, bug splatter and traffic film all take...

Read moreabout LOFT. Luxury Motorcycle Cleaning Products now available at Veloce Club

The By City Metropolitan: A Retro Open Face Motorcycle Helmet That Doesn't Compromise on Modern Protection

If you're looking for a motorcycle helmet open face with visor that combines timeless styling with modern safety technology, the By City Metropolitan deserves a place at the top of your shortlist. View the collection here >> Inspired by classic motorcycle...

Read moreabout The By City Metropolitan: A Retro Open Face Motorcycle Helmet That Doesn't Compromise on Modern Protection

Eat, sleep, festival, repeat Veloce Club

Eat, sleep, festival, repeat

It's that time of year for festivals, but which one is your favourite?

Read moreabout Eat, sleep, festival, repeat