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PEKEV, short for Performance Enhanced Knitted Fabric, is a highly advanced textile technology used in the production of motorcycle gear, particularly in protective clothing such as riding jeans, pants, and...

A Glimpse Back in Time: Exploring Ethen Scrambler and Vintage GogglesIn the world of motorcycling, where innovation meets nostalgia, the Ethen Scrambler and Vintage Goggles stand out as a true...

Unleash Your Style and Safety: Resurgence Ultra Pekev Riding ShirtMotorcycle enthusiasts understand that combining style and safety is a top priority when hitting the open road.

The By City Rider 06 helmet offers incredible versatility, catering to a wide range of riders and bikes. Its sleek fibreglass shell carries a subtle 80s design, combining classic aesthetics...

Yeah we're having another club night at Veloce Club When: Thurs 31 August Where: Veloce Club, 5 Bury Mead Road, Hitchin SG5 1RT

In the world of motorcycle enthusiasts and adventure seekers, finding the perfect gear that combines functionality, style, and durability is akin to striking gold. Enter the Wentworth Moto Switchback Tail...

And we're open! We're opening our first shop! Opening night is Wednesday 5 July from 18:00 onwards. Pop in and say hello! 5 Bury Mead Road, Hitchin, SG5 1RT. W3W:...

This year we attended the Bike Shed VIP night on the Friday. Great to see the show is massively expanding and is getting more popular year on year.   We...

By City, born in 2014, manufacture clothing designed for active folk, who travel or drive around the city and its surroundings and want to do it safely, well dressed, and...

Ethen design and create products for various sports activities with the same passion we have for races, open air, mud, dust, snow and the same perseverance.

On Saturday 10 Dec, we attended the second Boyds of Bedford's The Winter's Blast.