VC Distribution

Veloce Club Becomes Official Distributor for Spanish Motorcycle Brand By City

Veloce Club, a rising name in the premium motorcycle lifestyle sector, has officially announced its partnership with the renowned Spanish motorcycle gear brand, By City, becoming its exclusive distributor in the U.K.

This strategic collaboration marks a significant milestone for both companies, aligning two brands with a shared passion for high-quality craftsmanship, innovation, and style in the motorcycle community.

Founded in Spain, By City is well-known across Europe for its blend of safety, performance, and fashion-forward design in motorcycle apparel. The brand offers a wide range of products including jackets, helmets, gloves, and urban riding gear — all designed to meet the rigorous demands of riders while maintaining a sleek, contemporary aesthetic.

With roots in motorcycle culture and a deep understanding of rider needs, By City has built a reputation for quality and authenticity. For Veloce Club, becoming a distributor for By City is more than a business move — it's a natural extension of their mission to curate and deliver top-tier gear and experiences to motorcycle enthusiasts.

This partnership allows Veloce Club to bring By City’s unique product line directly to riders who value both function and form.

Customers can now expect faster availability, dedicated customer support, and enhanced local access to one of Europe’s most stylish and trusted motorcycle brands. “We are thrilled to bring By City into the Veloce Club family,” said Richard, founder of Veloce Club. “Their commitment to innovation, quality, and rider-centric design mirrors our own values. This partnership allows us to give our customers even greater access to products that inspire confidence on and off the bike.”

The collaboration is expected to accelerate By City’s growth in new markets, while reinforcing Veloce Club’s position as a destination for premium motorcycle apparel and gear.

With this new alliance, riders can look forward to an elevated experience, where safety meets style — and adventure meets sophistication.