More than a shop
Whether you’re stopping mid-ride, meeting a few mates or simply passing by, the Veloce Club café is a welcoming place to take a break.
Coffee, cake and good company
We serve locally roasted coffee from Campervan Coffee, alongside a range of hot and cold drinks. Our food and freshly baked treats come from the brilliant Flour21 Microbakery—perfect with a coffee or for refuelling before getting back on the road.
There’s seating inside the shop and outdoors for those sunnier days. Dogs are always welcome too—in fact, we’ll probably make more fuss of them than we do of you.
You don’t need to arrive on a motorcycle. Everyone is welcome.
Past to present
2018
Trip to Europe
It was a trip to Europe and all the pre-planning (and moaning about having to go to different places for the gear we wanted) that the initial seeds of an idea for Veloce Club came together.
The irony is that the domain name had been purchased by Richard back in 2010 as an idea!
2019
Not much happened
Life got in the way in 2019 being bogged down with work. But a last minute trip to Amsterdam (a drunk Sunday night idea leading to us leaving on the Tuesday morning) revitalised the idea.
2020
Bloody Covid
The year that buggered up everything for everyone. With a lot of time on his hands, Richard turned to his graphic design background and starting designing stuff.
Even the bikes were social distancing...
2021
And we're live!
After calling lots of distributors, only one would take us on (we still work with them closely today as they are awesome). We also had a lot of help from a friend of Richards, Mick, who has won the Isle of Man TT a few times - but he was legendary in helping us get going.
Oh and the photo is of stock in Richard's dining room!
2022
Pop up shops
Still very much a side project, Guido came on board to help out. He was (and still is) a legend. We took photographs, we went out on bike rides, we went to pop up events. And it was at one of these pop ups we met Andy.
2023
Our first shop!
And in 2023 we opened our first shop in Hitchin in the yard of Thompson Builders. The landlord, Andy, was instrumental in building out our shop - and we did it on a shoe string. Our opening night on 5th July 2023 was a huge success.
2024
The year of firsts!
2024 was an amazing for firsts for us.
In May we hosted our first The Distinguished Gentleman's Ride with over 100 riders and raised over £12,000!
We then took a group of people to Europe to visit several motorbike shops similar to ours including Rusty Gold in Amsterdam and Motoccino in Belgium.
2025
Bittersweet
By 2025 Guido was working full time and James was helping out behind the scenes
Then Guido met Maisie - and they got married! (Big love) but then sadly Guido - who had always wanted to move back to Brighton - did so. So we threw Guido a party and cried our farewells.
Then James jumped full time in and we've never looked back.
2026
Expansion
With James's guidance, we've massively expanded our curate product range, doubled the number of events we're hosting and we have sourced locally roasted coffee and artisan food
In addition we've bought a clothing company and set up a distribution arm.